Blogging in organisations is mainstream now that Microsoft, IBM and Forrester Research are all advocating it, according to USA Today.
Blogs form self-organising online social networks that “[decrease] social space between employees, and [increase] the amount of knowledge shared between people,” (James Spohrer, director of IBM’s Almaden Research Center).
I just had a meeting with Tom Smith of Other Media has been working with Ultralab to facilitate online collaboration between folks in NZ and in the UK using blogs.
Other Media are website builders who get involved in a variety of projects such as Hyper Island School of New Media Design in Sweden.
Tom has worked on think.com and spinalot and an online living newspaper project.