Glen asks: how to get users to add useful subject headings.
For starters, the “naming” of conversation topics/subject lines that you want depends on the medium. It always matters but there is no one right way.
In multi-level (tree-style) threading like most web boards, you might want a new title for each post. In linear threading, you want the same one, as long as it’s the same topic being discussed. My view is that linear threading works best in email groups and we have supported that in the “conversations” view in GroupServer.
Whichever type of threading you want, you can only encourage it and tolerate people not doing it. It seems best to me for the software to encourage but not require effective participation. As an example, we are just implementing posting from the web interface of GroupServer email groups. We aren’t calling it “post” tho. We are providing two options, one called “contribute to this conversation” (in which the subject line stays intact) and one called “start a new conversation” (where the participant is encouraged to make sure their subject isn’t already being discussed and if not, think of a good subject line). Well I say “is” but we’re designing those bits right now
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The other way is to have the Participation Coach model and encourage effective participation and to accept the rest. It is only reasonable to ask people to do what makes sense to them and that sense making, especially when it is shared (ie culture), takes time to develop.
Ideally, the Participation Coach, and others who have taken up that role in the group, quickly create new conversations for ones that have “drifted” or “forked” or have just been poorly named in the first place.